Avana Bayview Case Study
Solving client varieties by creating popular types of 3D renderings
The Task: Connect with Different Types of Apartment Owners
With close to 3 million people living in the Miami-Dade County, how can an apartment complex explain their new amenities to the variety of renters?
The Solution: Create a Variety of 3D Renderings
In the past, creating a variety of 3D renderings would be too time consuming for the client and architectural visualization company. With advances in technology reducing render times, all it takes is some creative planning to create a variety of personalized 3D renderings. Below are some of the most popular types of 3D renderings requested by clients.
Renovations and New Spaces
The most common requests are daytime area and multi-room 3D renderings. Below and above you can see what the renovated spaces look like before (left) and what it will look like with the 3D rendering (right).
Top-Down Aerials and Floor Plans
Popular types of 3D renderings used for board presentations and FFE / furniture placement.
Evening and Lifestyle 3D Renderings
Evening, sunset, and lifestyle 3D renderings transport your clients into what it would feel like to be in your development.
Storytelling
Typical daytime renderings can look stale or similar to your competition. You can differentiate by telling a subtle story within a 3D rendering and engaging your audience. For Avana Bayview, 3DAS used inspirations from the “Moon Over Miami” movie and created a romantic narrative during a full moon in Miami. As the moon cascades into the pool, we see a woman at the pool edge overlooking an apartment window. Building narratives blurs the lines between typical 3D renderings and fine art.
The Outcome: Stronger Client Connections
By creating popular types of 3D renderings, your stories and presentations can be understood clearly and create a connection to a wider audience. Additionally, 3D scenes can adjust quickly to the various formats needed in social media, print, and video.
